The new Dunkin’ Donuts Croissant Donut coming to stores November 3. Photo courtesy Dunkin’ Donuts.
WPRO News and the Associated Press
NEW YORK (AP) – Dunkin’ Donuts plans to roll out a croissant-doughnut hybrid in the U.S. next week, but the company says please don’t call it a “Cronut.”
The chain says it will launch its “Croissant Donut” nationally for a limited time starting Nov. 3. It comes more than a year after the Dominique Ansel Bakery in New York City introduced its now-trademarked Cronut, which became a viral sensation and spawned numerous knockoffs.
“Dunkin’ Donuts’ baking heritage goes back nearly 65 years and we are proud to extend our bakery lineup with the addition of our new Croissant Donut,” said Jeff Miller, Dunkin’ Brands Executive Chef and Vice President of Culinary Innovation, in a statement. “The Croissant Donut has 24 layers of buttery dough and is covered with the same sweet distinctive glaze used on our Glazed Donuts, creating the ultimate pastry that is crisp on the outside and soft and flaky on the inside. We look forward to bringing this new, unique bakery item to our guests nationwide.”
The Croissant Donut is one of several new offerings Dunkin’ has in the pipeline after reporting disappointing quarterly sales last week and warning it might struggle to make its long-term growth targets this year.
The suggested retail price for a single Croissant Donut is $2.49.
